When dealing with online marketing these days, it seems crucial to always mention search engine optimization, or SEO. In the world of SEO there are many different forms, such as private label SEO and white label SEO. I am not quite sure what white label SEO is, although I believe that it has something to do with the fact that the customer cannot see the SEO reseller. White label SEO is just one kind of search engine optimization. I would, however, say that the first step to successful online marketing is to analyze how well your website is performing in terms of a business angle. Ask questions about your website, such as, is my website easy to use? An easy to use website is crucial. Think about someone who is not familiar with the internet. It is hard to imagine these days, but there are plenty of people that are not. I know that I would imagine my mother using a website. She is not too comfortable on the internet, although she has been using the computer more and more. Now I would imagine her using a certain website, and if it would be hard for her, I would deem that website hard to use. The next step would be to find out if your website is being found on a search engine. This is definitely the difficult step, because there are so many keywords that you could use. It is also tough to imagine what keywords potential clients would use to find your business or company. White label seo is something that a SEO reseller program like hubshout.com could help you with. Hubshout is a small but leading SEO company, and they would be able to inform you of white label SEO and its advantages and disadvantages.