SIMPLE PUT: White label SEO is when one organization sells the SEO and another organization actually does the SEO work. In this sense, it is a partnership between two organizations. They work together. Where most companies have sales and delivery as a single organization, this arrangement allows the two groups to work separately, but on behalf of a common client. This is known as white label SEO because the SEO delivery group is invisible – or white labeled. It is named based on the fact that the customer is not aware that the sales organization, which usually does customer service also, has outsourced their SEO delivery work to another company.