For some people, self publishing an eBook is part of their marketing strategy. It may be given away free with the aim of persuading people to visit a website or purchase a product or service. But what if your eBook is your product? How can you use SEO techniques to promote it? This is the challenge faced by many fiction writers and by those who write biography or travel eBooks.

SEO or search engine optimization involves tailoring the content of your website or blog so that it ranks well in search engine results. Obviously this means that you will need a website or blog that promotes your eBook, so if you have not already developed one, it is time to give it serious thought.

An important part of SEO is the content of your blog or website. You will probably be tempted to write articles or blog posts about the writing process, but remember that such posts will primarily interest other writers who may or may not be interested in reading your eBook. Make sure your posts will interest potential readers.

Remember that people often discover new blogs and websites by using search engines to look for subjects that interest them. For that reason, it is important to make sure your content contains SEO keywords and key phrases that your potential readers are likely to search for. If you can encourage readers and reviewers to link back to your page from their websites, that can also improve the search engine ranking of your site.

You may have worked hard on your eBook, but if you want people to buy it, your job is only just beginning. You will have to work even harder to promote it with SEO optimization techniques, blog posts, social networking and link building. The good news is that the persistence and writing skills it took to write your book will be very useful for your SEO campaign.