Many marketing agencies use search engine optimization, or SEO, to help their clients bolster their web presence. Unfortunately, the cost of running an SEO campaign can be cumbersome, and marketers may not have the expertise themselves to do it. Marketers can hire in house staff, but as mentioned this can be expensive. A better alternative is to use white label SEO reseller services.

White label SEO, or private label SEO, is SEO a back office gives agencies to resell to their clients. The way it starts is when an agency determines it will outsource SEO to a third party, typically a back office that administers an SEO reseller plan. The SEO reseller plan has other SEO resellers who use its services, and can pool for the best proprietary software and dedicated staff. The staff works with the agency to implement its SEO, then track and analyze it.

White label SEO is what comes back to the agency. Many agencies do not wish their clients to know that their SEO is being outsourced. Not only does raise privacy concerns, but may make the agency look bad. The agency is admitting it cannot do what it was paid to do, and looks terrible to future clients. Most agencies are therefore interested in confidentiality.

Through white label SEO, agencies maintain confidentiality. White label SEO is SEO branded as that of the agency. With white label SEO, there is no trace of outsourcing, and client exposure is protected. White label SEO also allows the agency to safely resell SEO to the clients.

White label SEO can help marketers help their clients without compromising trust. Thought of another way, white label SEO helps agencies provide better customer service, and grow sales for their clients. Taken with a bit more time, white label SEO can even create a more efficient ecosystem of marketing agencies.