Archive for July, 2012

Jul
28

Finding the right seo partner

White labeled seo

If you are thinking of starting your own business you are probably looking at getting into the seo world. The key to being successful in this field is finding the right seo resellers to work with. Choosing the right seo resellers is very important because the company that you work with will have a big impact on whether or not your own seo resellers succeed or fail. Additionally working with the right seo resellers can mean a much higher profit margin versus working with the wrong one. For all these reasons you will want to do to a good deal of research before you sign up with any one company. But what are the kinds of things you should look for when it comes to finding a good seo partner?

One of the most important things you should look for of course is price. Remember, that seo resellers are pretty common out there, so if the company you are looking at has prices a lot higher than normal, without increased services to justify them, know that you can easily find the same services elsewhere for less. Additionally, you want to look at just what services are offered for your business. Pay attention to what things you are required to do versus what your partner company will be responsible for. This can have a big impact both on your budget and expenses, and in how involved in the business you need to be. There is no right or wrong answer to this question, but you need to be aware of it and find the right balance for your specific company. Once you find a company that you are interested in, contact them and talk about the products and services offered.

Jul
16

Important SEO Techniques

Every website owner is competing with thousands of other people who have websites offering products and services similar to theirs. They are all fighting for a position on the first page of certain search results. Facing these odds requires a significant use of SEO techniques involving keywords and market research. Furthermore, website owners must outsource their SEO in order to overcome the hurdles associated with marketing online. In fact, outsourcing is one of the most important SEO techniques that produces the best results for whatever keywords a website owner is trying to rank for.

Outsourcing SEO is accomplished in two different ways. First of all, web masters have the option of hiring a marketing firm that is experienced with implementing the right SEO techniques. Not all marketing firms are created equal, which is why it’s important to research the background of each firm. Second of all, web masters have the option or hiring independent contractors who specialize in different areas of SEO. However, hiring an independent contractor may require hiring other contractors in order to get the best results. Marketing firms are the best choice because they provide well rounded services in all areas of SEO.

In order to determine which marketing firms are offering the right services, web masters must be familiar with the techniques that are used to improve a website’s SEO score. Search engine optimization involves strategies that are used onsite and offsite. Website owners are advised to avoid service providers and vendors that do not pay attention to offsite optimization techniques. For example, building back links is a major aspect for improving a website’s offsite optimization. Every SEO firm and service provider should be offering back link building services to their clients.

In addition to building back links, marketing firms and venders should be focusing on creating content for their clients as well. Content must be unique and informative, regardless if articles are being used to create links or present information onsite. SEO firms and vendors should also provide PPC management services. PPC management is essential for testing keywords and campaigns, and paid advertisements can improve a website’s overall optimization score as well. Other services like posting on blogs, submitting articles to directories, and email campaign strategies, are typically offered by SEO firms and vendors.