Archive for November 17, 2010

Nov
17

What is seo and how does it work?

There has been a big boom in seo service sales of late, and many may ask, what is seo? Search engine optimization is what the acronym stands for, and it is essentially a way to drive traffic to your site through careful engineering and refining what results are returned based on key words that relate to you. Be it a business, a blog or any type of web site, seo can be used to generate results that include your site higher up in web search results, increasing visibility to internet users and boosting the likelihood that a search for a related key word will generate a visit to your site.

The way seo works is fairly simple, at least in theory. Articles that pertain to the nature of your web site are created based on key words that are relevant to your site and its content. Those articles are crawled by the bots sent out by search engines, and when a search is done for a word or a combination of words that are included in those articles, your site appears more prominently, that is, closer to the top, of the results pages generated by a user search.

While the process of placing articles may be simple to execute, the determination of relevant key words and articles is not. There is a bit of science and artistic ability involved in doing the process correctly and in a way that works as intended. There are specialty shops that do nothing but seo business. In order to get results, consulting an seo house is highly recommended, as seo is seemingly straight forward while at the same time deceivingly difficult to do well. A good seo service will have the experience necessary to do the work properly to get the boost in web traffic that you expect, and reputable firms should stand behind their work, tweaking it until it works as promised.