Archive for November, 2010

Nov
29

Growing your business online

Nowadays the internet is the lifeblood of many businesses. The online world impacts your business in so many ways. A business website helps you attract new customers and build your web presence and online shopping opens out a whole new revenue outlet. You are a savvy business person so you know all this, you grasp the importance of this new electronic business frontier. Your business has a website, a well designed, professional, and easy to use website. So you are done right? Just sit back and watch your sales rise right? Wrong. The problem is that every other business out there understands the importance of the internet too. That means that while you might have the best website on the planet people are not going to be able to find it. That is where search engine optimization comes into play. Search engine optimization is like the icing on your business cake, your trump card that puts you that much farther ahead of your competition.

Search engine optimization is a long name, but it is really an easy concept to understand. What search engine optimization boils down too is this, you contract with a search engine optimization, or SEO, firm to get your business name out there. There are a number of methods these firms use to do this but what it comes down to is that your business gets preferential results in search engine results. This means that it is easier for people to find your business.

Search engine optimization is another form of promotion for your business. You already advertise, you know how important is it to get the word out about your business, so why not do the same online? You paid for your business website, now make sure people can find it! Search engine optimization helps ensure that you and your business get the exposure you need to grow and thrive.

Nov
17

What is seo and how does it work?

There has been a big boom in seo service sales of late, and many may ask, what is seo? Search engine optimization is what the acronym stands for, and it is essentially a way to drive traffic to your site through careful engineering and refining what results are returned based on key words that relate to you. Be it a business, a blog or any type of web site, seo can be used to generate results that include your site higher up in web search results, increasing visibility to internet users and boosting the likelihood that a search for a related key word will generate a visit to your site.

The way seo works is fairly simple, at least in theory. Articles that pertain to the nature of your web site are created based on key words that are relevant to your site and its content. Those articles are crawled by the bots sent out by search engines, and when a search is done for a word or a combination of words that are included in those articles, your site appears more prominently, that is, closer to the top, of the results pages generated by a user search.

While the process of placing articles may be simple to execute, the determination of relevant key words and articles is not. There is a bit of science and artistic ability involved in doing the process correctly and in a way that works as intended. There are specialty shops that do nothing but seo business. In order to get results, consulting an seo house is highly recommended, as seo is seemingly straight forward while at the same time deceivingly difficult to do well. A good seo service will have the experience necessary to do the work properly to get the boost in web traffic that you expect, and reputable firms should stand behind their work, tweaking it until it works as promised.